Today we talk with a master of her craft Christina Krause. She is absolutely a genius at creating mass mailing campaigns and follow up systems to help find new customers via direct mail. Her data analysis is phenomenal around seeing what’s successful within the marketing systems.
The problem is that most people leave a lot on the table when they don’t follow up on their leads. Even though they aren’t ready for your services now, doesn’t mean they will not need your services in the future. You must be able to have systems in place to nurture that lead until they are ready to do business with you.
You can then tap into follow up systems by email, phone, text, to be able to make sure you don’t miss out on opportunities.
It’s also crucial to study the data to see why it’s working, and most importantly why it’s NOT working. If it’s not working, immediately find out why and fix it, don’t let it sit. Another important thing is to look for ways to monetize your leads throughout your sales systems.
Meet Christina, she is an expert in direct mail and follow up. At her business Postal Impact, she helps people dominate their real estate market with direct mail.
Ryan and I here at Three Doors are actually clients of hers, and she helps up grow our company and learn from her immense knowledge of research and distribution of direct mail.
What You’ll Learn In The Podcast:
- Scale Responsibly
- Know Why You’re Growing
- The Most Important Part Of Your Business Is Your Lead
- Manage Your Lead From Birth To Close
- 70% Or More Of Deals Come From Follow Up
- You Must Have A Structured Follow Up System In Place
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